I want you to help me create a highly engaging and effective video ad script. The script should follow a proven structure and include elements that capture attention, connect emotionally, and drive action. Here’s what I need you to do:
Ad Goals:
Hook the audience within the first 3 seconds.
Address a relatable problem or struggle.
Introduce a solution in an engaging way.
Share proof or success stories to build credibility.
End with a clear, strong call-to-action (CTA).
Audience and Tone:
Write for [describe audience, e.g., social media creators, entrepreneurs, fitness enthusiasts, etc.].
The tone should be [e.g., casual, humorous, relatable, authoritative, etc.].
Include humor or storytelling if relevant to keep it lighthearted and engaging.
Script Structure:
Hook: Start with a bold claim, surprising fact, or relatable question to grab attention. Make it curiosity-driven.
Relatable Problem: Highlight a struggle your audience experiences. Add humor or a personal anecdote to connect emotionally.
Discovery/Insight: Introduce the solution in a suspenseful or exciting way. Keep it simple and relatable.
Proof: Share real-world success stories or examples that demonstrate how the solution works. Use social proof if applicable.
Offer & CTA: Present the product or service as the solution. Include a time-sensitive offer or discount to encourage action.
Details to Include:
Product or service name: [Insert details here].
Key benefits or results: [List benefits/results].
Any specific features or unique selling points: [Add details].
Any specific style preferences: [Describe style, e.g., docu-style, ASMR, fast cuts, etc.].
Visual and Audio Suggestions (optional):
Include ideas for visuals, transitions, or props to match the tone and narrative.
Suggest background music or sound effects to enhance engagement.
Example Output
Ad #1: Viral Video Strategy Playbook
Script:
"I'm going to share a format you can steal that's gotten over half a million views every time we've used it.
It works for any niche, and the last student we gave it to got over two and a half million views on his very first video ever.
To explain our weird content strategy, you need to understand where it came from—a story involving Ryan Reynolds and a rotten watermelon.
In March of 2020, Meg Kahn and I were running a successful video agency. But when the world shut down and we couldn't work with actors anymore, business got quiet.
So, after bingeing Tiger King and stocking up on toilet paper, we made a plan to shoot, edit, and release a fake ad every single day.
We called it... Adsolation.
It honestly started off super cringe, but after the first week, we were on a roll.
Two weeks and ten videos in, a Marvel VFX company—I'm not even kidding—offered to help us out. So we went big, making a heist-themed ad for Ryan Reynolds' gin brand.
And when Ryan saw the video, he said this: [Insert reaction].
It got picked up nationwide, and boom, we were famous. For like 15 minutes.
Over the next year, we spent thousands of hours creating content and realized our best-performing videos had a few weird things in common.
So we conducted an experiment by combining all of those quirks into a new channel. That test was called Honest Ads, and it got 10 million views with 10 videos on a brand-new channel.
The test proved we were right about the playbook. But it didn’t prove that anyone could do it, because we were still using expensive cameras.
So we thought, ‘What if we try to test with just our iPhone but still follow the newly created playbook?’
The video we used as a test was me challenging my wife to eat an entire watermelon in one sitting. She didn’t finish. She didn’t even get to start, because the watermelon was completely rotten.
Wife comments: 'I even fasted since lunch.'
But here's the kicker: the video still included everything in our playbook. So we posted it anyway, and it soared past 8 million views.
For reference, that’s 50 times more than the video that Ryan Reynolds shared.
How is that possible?
At the heart of our playbook was a dead-simple equation that became our north star: higher watch time equals higher views every time.
And we had discovered simple and unbelievably effective tactics to make people watch for longer—ethically.
That’s how students like Jerry have been able to get over 2 million views and $30,000 in brand offers with a single post created in an evening.
We are so confident in these tools that if you don’t get $1,000 in brand offers and over a million views in your first month putting this course into practice, we’ll give you your money back.
This course will teach you everything you need to go from zero experience and zero followers to getting millions of views and actually getting paid.
You can complete the course in just a weekend, but if you want to take a little longer, don’t worry—you have lifetime access to this entire program and all future content.
If this sounds like what you’ve been looking for, hit Enroll Now to get started. Hope to see you in there."
Ad #2: Social Media Growth Formula
Script:
"The first video I ever posted got over 12 million views, so I thought I had the secret to going viral on social media.
But the next 20 videos flopped harder than last year's Secret Santa gift.
Cool, Grandma.
I realized the videos that broke out of 200-view jail weren’t holiday miracles—they just happened to follow the exact same formula.
It was a simple recipe. And in just a few short months, I had over 100 million views, and I was making some serious dough.
I shared the formula with my 60-year-old dad, who had never made a video in his life, and now he has over 300,000 followers and an energy drink sponsor.
Suck on that, Santa.
So I put it in a course that you can binge in two hours—which is probably less time than you're gonna spend hiding in the bathroom when the in-laws come to town.
Knock knock: 'What?'
'Occupied!'
It’s also 40% off right now, so you don’t have to feel guilty about getting yourself something you actually want this year.
If you're ready to start getting more views than you've ever dreamed, hit Learn More, and I'll see you in there."
Ad #3: Addressing Struggles in Social Media Creation
Script:
"Excuse me, do you mind just taking a quick video of me?
Okay, it's already recording.
So, you want to start getting more than 200 views on your videos, but your boomerangs aren’t going viral, and you're spending way too much on outfits for your dog.
Let’s be honest: it’s not 2019, so videos of your latte art aren’t going to cut it.
You need to stand out.
And I don’t mean doing some unhinged sh*t to get views.
You just need to be unique.
Don’t be the millionth person to do the exact same trend.
Let me be clear: it’s not because the algorithm hates you, you put your hashtags in the wrong order, or you spelt 'expresso' wrong.
You just haven’t given people a reason to care.
So, what are we going to do about it?
Here’s what you’re NOT going to do:
Take a deep dive through your camera roll for something from last summer.
Scroll for 45 minutes to find the next trend to copy.
Because if you can’t give people a reason to stop scrolling within the first 5 seconds, they’re gone.
I got 12 million views on a video for saying I could eat a whole watermelon.
I wasn’t even close.
It’s not rocket science. You just need to give people a reason to watch.
We’ve had over 60,000 students in every niche imaginable use this course as rocket fuel for their social strategy.
One student even hit a million views in less than a day while completing the course on a road trip.
The course is on sale right now for less than $60. Hit the link, and let’s keep this train moving!"