Template #1: Authority-Driven VSL (Dr. Gundry Style)

Best for: Health, wellness, supplements, expert-backed products.

[1] Hook – Start with a Pattern Interrupt

• Have you heard about [viral trend, surprising fact, common myth]?
• Most people believe [common mistake], but here’s the real truth.

[2] Agitate the Problem

• The problem is that [explain the hidden danger, misleading information, or overlooked issue].
• Even people who think they’re doing [right thing] are actually making things worse.

[3] Introduce Your Personal Story or Authority

• Hi, I’m [Your Name]. I’m a [your credentials – doctor, scientist, expert].
• For years, I believed [wrong belief] until I discovered [new insight].
• I struggled with [personal challenge] and found the breakthrough that changed everything.

[4] Explain Why Current Solutions Don’t Work

• Most [industry solutions] are based on outdated science.
• Big companies push [inferior solution] because it’s cheap, not because it works.

[5] Reveal the Science-Backed Solution

• There’s one key ingredient/factor that changes everything: [your breakthrough idea].
• Studies show that when you [do this], you can [achieve desired result] without [common pain point].

[6] Show Proof & Benefits